Google’s New Search Algorithm
Recently, Google has announced that they will roll out their new mobile-friendly search algorithm on April 21st, 2015, which means that they will give preferential treatment to websites that meet their mobile-friendly ranking system. Why would they do such a thing? In their defense, Google search is all about returning fast, high quality and relevant results . Google will serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and most importantly, make information easy to find! Google knows that most internet browsing (over 75%) now comes from mobile devices, with that percentage continuing to rise. In response, they have developed a set of standards which deems a site mobile-friendly.
How do I know if my website meets this criteria? If your site is a responsive design then it’s more than likely that you will meet the criteria, and all is well. Although, there are some specifics that could disqualify you even if your site is based on a responsive design. If that is the case then your site will be pushed down the Search Engine Response Page (SERP) giving preference to mobile optimized competitors. At the moment, with this new algorithm, there is no penalty if someone searches from a non-mobile device. Be on the lookout, after April 21st, the new penalty will be in place.
Overwhelmed, confused, scared? If you are still not sure what to do, we are here to help! We have put together a very affordable and informative analysis that will provide you the answers you seek. You will receive a comprehensive analysis for each page that can also be used to improve your search engine results, even if your site is found to be within the new Google mobile-friendly parameters. If your site is not mobile-friendly, we will provide an itemized list of each element that is not within the criteria. Additionally, we will also provide you with a free quote to either fix the issues and/or migrate your entire site to a mobile-friendly responsive design.
Questions, please contact us to ask about our other Search Engine Optimization (SEO) Services.