Google+ Google's New Search Algorythm

Google’s New Search Algorithm

Google Mobile FriendlyRecently, Google has announced that they will roll out their new mobile-friendly search algorithm on April 21st, 2015, which means that they will give preferential treatment to websites that meet their mobile-friendly ranking system. Why would they do such a thing?  In their defense, Google search is all about returning fast, high quality and relevant results . Google will serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and most importantly, make information easy to find! Google knows that most internet browsing (over 75%) now comes from mobile devices, with that percentage continuing to rise. In response, they have developed a set of standards which deems a site mobile-friendly.

How do I know if my website meets this criteria? If your site is a responsive design then it’s more than likely that you will meet the criteria, and all is well. Although, there are some specifics that could disqualify you even if your site is based on a responsive design. If that is the case then your site will be pushed down the Search Engine Response Page (SERP) giving preference to mobile optimized competitors. At the moment, with this new algorithm, there is no penalty if someone searches from a non-mobile device. Be on the lookout, after April 21st, the new penalty will be in place.

Overwhelmed, confused, scared? If you are still not sure what to do, we are here to help! We have put together a very affordable and informative analysis that will provide you the answers you seek. You will receive a comprehensive analysis for each page that can also be used to improve your search engine results, even if your site is found to be within the new Google mobile-friendly parameters.  If your site is not mobile-friendly, we will provide an itemized list of each element that is not within the criteria. Additionally, we will also provide you with a free quote to either fix the issues and/or migrate your entire site to a mobile-friendly responsive design.

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Questions, please contact us to ask about our other Search Engine Optimization (SEO) Services.

3 Comments. Leave new

Great article and thank you for bring this to my attention. I had no idea this was happening. I will be purchasing your package and look forward to the report.

April 29, 2015 12:01 pm

Mark thanks for the comment. The impact of the new mobile-friendly Google search algorithm continues, coined #Mobilegeddon Although early reports only show around a 5% penalty for non-compliant sites, our analytic indicators reflect differently. The sites that we manage within the new specification are starting to increase in search performance. Yes, there is a recognizable gain on the SERP, and I suspect that the gain will continue to rise. First off, I’m on team Google and this endeavor is a step in the right direction, so go ahead and count my insight as biased. Who would have ever thought that most folks would shop and buy stuff on their mobile devices. Years back most of us would not even check our bank account online, much less, buy something. Nowadays you can just wave your phone at a cash register and it pays the bill for you. Chicken little would say ; “Oh my the security risks, the sky is falling, identity theft”… all this is no longer the case in the consumers minds. Just face it, folks are getting cozy with their smart phones’ security and as the analytics show, mobile web activity continues to push beyond desktops.

Ok, admit it, we all sneak around at work on our phones, shopping, buying stuff, trying to find out definitions of words not embedded in our vocabulary, or even checking up on our family and friends on Facebook. The analytics show that most of this type activity occurs during work hours 🙂 Google knows all this, they collect the data, they know our behavior and they actually know what’s best for us. Well, at least they know what sparks our interests. They know that we all have to pay for bandwidth allocation for our mobile devices. They know that mobile friendly websites will save us money by not chomping up our monthly bandwidth provision. They also know that it is in our best interest for them to serve up websites accurately and instantaneously so our average attention span of 1.8 seconds will be immediately satisfied.

Those of us in the industry, we have had plenty of time to prepare for this new change, and I for one think it’s all for the better. Mobilegeddon has increased pressure on trimming the fat off of websites, making them leaner, reducing bandwidth and page load times and thus providing a better overall experience. Actually, when you look at it from the visitors perspective, Mobilegeddon provides the freedom to surf the web wherever, and just about anywhere you have a cell phone connection. What is actually amazing is that by conforming to the new Google algorithm the actual visual quality of these optimized websites has increased. The images are clearer, icons are prettier and visually guide us in the right direction. Even the navigation elements are all starting to be more consistent which makes the experience more intuitive.

In geek speak Mobilegeddon inspires developers to utilize; Scaled Vector Graphics (SVG), optimized raster images (ORI), responsive pages, images and favicons in (HiDPI/Retina), faster performing web servers with Solid State Drives (SSD), leaner code and improved meta and semantics. Like it or not this is the future and when we feel compelled to ask Google a question, they will quickly answer us and even spell check the question as we type it. Scary yes, but the next time you have to replace a part on your washing machine, like me, you to will appreciate the quick and accurate solution. I wonder what Bing is up to?


[…] way which lines up with the most up-to-date parameters of a search engines’ best intentions. W4H: page load times, long-tail keywords, structured data, spiders, anchor text, meta descriptions, alt tags, mobile […]


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